Solvra Africa

Solvra Africa is a trust-first platform connecting users globally with verified local artisans. Featuring an escrow payment system that releases funds only upon job completion.

Challenge

Building a two-sided marketplace (Artisans vs. Customers) requires talking to two distinct audiences at once. Solvra needed to:

• Drive Pre-Launch Conversions: Create an immersive, modern visual experience that instills immediate trust in an escrow-backed service platform.
• Segment Leads Seamlessly: Collect waitlist sign-ups through a single, friction-free form while automatically categorizing users as either Customers or Service Providers (Artisans).
• Nurture Early Adopters: Send targeted welcome emails instantly based on user role without manual intervention.

Solution

I developed the Frontend & Motion Experience (Webflow, GSAP, Lenis)

• Silky Smooth Interactions: Integrated Lenis Smooth Scroll paired with GSAP (GreenSock) animations to create a fluid, luxury user experience that feels native and refined.
• Custom Interactive Components: Leveraged lightweight JavaScript to handle interactive UI states, dynamic form interactions, and custom validation.
• Conversion-Driven Layout: Engineered clear value propositions explaining the escrow payment workflow and artisan verification process.

I developed the Automated Lead-Routing Engine (Make.com + Brevo). To handle dual-audience segmentation effortlessly, a robust multi-step automation workflow was built using webhooks and custom logic:

• Instant Data Capture: On form submission, a Make.com Webhook captures user input in real-time.
• Spreadsheet Logging: Data is routed and logged into a master database categorized by user role (Customer vs. Service Provider).
• Dynamic Brevo Segmentation: Make pushes contacts directly into Brevo, assigning them to their respective audience lists while simultaneously maintaining a master "All Users" list.
• Automated Welcome Sequences: Brevo automatically triggers tailored, custom-designed welcome emails tailored specifically to what customers or artisans need to know prior to launch.

Result

1,000+ Pre-Launch Sign-Ups: Successfully captured and organized over 1,000 validated early adopters prior to official app launch.

100% Automated Onboarding: Zero manual data entry required from the Solvra team—allowing founders to focus entirely on product build and artisan verification.

Flawless Audience Segmentation: 100% accuracy in routing customer leads vs. service provider leads into dedicated nurture flows.

Note: Design and creative direction were provided by Solvra. I was responsible for the Webflow development and automation implementation.